REALTOR®-led · AI-powered
Sell your Hawaiʻi home for a flat 1%.
Big Island and Kauaʻi. Talk it through with Nalu — our AI assistant — by phone, text, or chat, while a licensed broker handles pricing, offers, and negotiation. You handle showings and photos; nothing’s due until it sells.
Nalu is online — call or text (808) 746-7634, or chat any time.
Nalu
Online · replies in seconds
- 1%
- flat listing fee
- $0
- due to list
- 24/7
- Nalu answers
- Licensed
- Hawaiʻi broker · RB-24678
The model
An AI that never sleeps. A broker who answers to the Commission.
This isn’t a chatbot pretending to be an agent. Nalu does the tireless work — the calls, the texts, the scheduling. The judgment that needs a license stays with a licensed person.
Nalu — AI assistant
- Answers every call, text, and web chat in seconds — 24/7
- Books and confirms tours around the windows you set
- Answers buyers using your listing's facts — nothing else
- Captures every lead so not a single one slips through
Your broker — Evan Rock, REALTOR®
- Prices your home from real comparable sales
- Reviews and approves your listing before it goes live
- Negotiates every offer, line by line
- Runs the contract through to closing day
The honest trade: to keep the fee a flat 1%, two things are yours to handle. Showings — a buyer’s agent uses the lockbox, or you host them; nobody from Rock Realty stands at your door. And the listing photos — shoot them with our free phone guide, or hire a photographer you book and pay directly (we’ll recommend one). Your broker still prices, negotiates, and closes.
How it works
Four steps from “tell us about your home” to closing day.
- 01
Tell us about your home
About five minutes — by phone with Nalu or on the web. We pull what the county already knows; you only confirm what we can't look up.
- 02
Broker review, then live
A licensed Hawaiʻi broker prices it from comparable sales and approves every word — then it goes live on the full MLS.
- 03
Nalu handles the buyers
Every call, text, and tour request answered the moment it lands. You never miss a buyer because you were at work.
- 04
Offers and closing
Each offer arrives summarized side by side. Your broker negotiates and carries the contract to the finish.
The math
The difference stays in your pocket.
A traditional listing side runs 2.5–3%. Ours is a flat 1%. Slide to your home’s value and see what you keep.
Savings calculator
See your savings
Slide to your home’s value. The math updates as you go.
Rock Realty's fee is a flat 1% of the sale price.
A 2.5% listing commission would cost
$18,750
With Rock Realty you keep
$11,250
Brokerage fee: $7,500 · $0 to start · balance only when you close
Compared with a 2.5% listing-side commission. Whether to offer a buyer’s-agent cooperation fee is your call, decided at offer time — your broker will walk you through it.
Beyond homes
Commercial real estate is my specialty.
Retail, office, industrial, multi-unit, and land — buying, selling, or leasing. Commercial deals turn on the numbers and the fine print, and that’s where I do my best work. This side is full-service and hands-on, quoted per engagement — separate from the 1% self-service listing model.
— Evan Rock, REALTOR® · Principal Broker
Why you can trust it
One phone line. A human broker when it matters.
Parts of this service are AI-assisted, including our phone line, text line, and listing tools. A licensed broker reviews every listing and handles pricing strategy, offers, and negotiation. You can reach a human at any time.
No upfront fee — you pay nothing to list. You sign a simple exclusive listing agreement, and that's it to get started.
Rock Realty's 1% is due only at a successful closing — if your home doesn't sell, you don't owe it.
Rock Realty, LLC · Licensed Hawaiʻi Real Estate Brokerage · RB-24678 · Principal Broker: Evan Rock
Fair questions
The ones sellers actually ask.
- Is this just a chatbot?
- Who actually negotiates?
- What about the buyer's agent commission?
- Isn't this just FSBO with extra steps?
List it for a flat 1%. Keep the difference.
Start your listing in about five minutes, or ask Nalu anything first — day or night.
Prefer the phone? Call or text Nalu at (808) 746-7634.